Rethinking UGC at the ABC
Presented with Scott Burns at UX Australia 2021
Gathering user generated content (UGC) has never been easier. But learning how to manage and convert this data into measurable value is another thing. Central to the ABC’s mission is to inform, entertain, and reflect the cultural diversity of the Australian community. UGC is one way of achieving this, but it requires a hybrid UX/product/tech/journalistic approach. Working in a multi-disciplinary environment comes with its own complexities, but when pulled off has high rewards. In this session we unpack the techniques we are using, the lessons we are learning along the way, and what comes next for UGC at the ABC.